Hello Readers,
Today in this post you will learn how to improve the quality and value of your
blog using the internal links. Internal links are the links on your blog which
are referring to some content or articles on your blog. Internal linking is
very important in blogging as it will help you getting an increased readership,
page views and page rank. Google calculate the page rank of every blog and
internal linking plays a vital role in this. Every blogger wants to increase
the quality and readership of their blogs and internal linking will surely help
you in that. We will explore how internal linking can do a trick for you, later
in this article.
As we all know
that Google's algorithm is very strict nowadays and it has changed the meaning
of SEO optimization. In earlier years people use to spam their links on high PR
blogs and websites to get ranked higher in the search engine rankings. But now
SEO depends not only upon backlinks, but internal linking as well. Let us see
the benefits of using internal links in your blog post or articles.
Benefits of internal links:
Increase Page views:
Let us first
discuss how it will increase your page views count. Whenever you link your old
articles with the new ones, you surely give your old articles a life. People
who haven't yet read out your old articles will give it a look, if it is
relevant to the current article. In this way the internal links can increase your
page views count.
Increase Page Rank:
We all know what
a page rank is? So I need not to explain it in detail but for the newbie blogger,
Google provide a page rank to every blog which depends upon quality backlinks
and internal links. New Algorithm of Google aka Panda is in great favor of
internal linking. Whenever you mention an external link in your articles, you
allow the flow of link juice from your WebPages to the external hyperlinks. But
when you provide quality internal links in your articles, you bound this link
juice within your blog. Link juice is the major factor which affects the Google
Page Rank and by providing internal links you can increase the flow of link
juice to your articles which will surely lead to a higher page rank.
Recommended Articles:
Increase Crawl rate
We all know
search engines crawl our blogs and websites for the new content. Internal
linking can increase the crawl rate of your blog which is very good for SEO
optimization. Crawling refers to the process in which web crawlers generally
known as spiders, crawl your blog content and index your content in the search
engines. Internal linking provides easy navigation to your blog content and
help these crawlers to better crawl/index your blog.
Increase Impressions:
Page views and
impressions are close related terms but in internet marketing there is a great
difference between these two. With increased page views you will surely
increase your page impressions. Impression is the term which is important for
the ads providers who pay you a certain amount for CPM, which means cost per
mille or per thousand impressions. So you can increase your revenue with
internal linking.
Decrease Bounce rate
Bounce rate is
the percentage of one page view visits on your blog. Higher bounce rate is generally
not considered good for any blog. High bounce rate indicates that you are not
able to give your readers the content, they were looking for. Using internal
linking you can surely decrease your blog's bounce rate. If you provide quality
and relevant internal links to your articles, people will surely read those
articles. It will help you take down the bounce rate of your blog.
Now you are
aware of the benefits of using internal linking but there are a few things that
you need to remember while providing internal links:
- Provide only relevant internal links.
- Use keywords closely related to your blog for anchor tag text.
- Do not use too many internal links in a single article. Basically the count depends upon the length of the article. But if your links are relevant then there is no harm providing those.
I hope I have
covered all the points in this article. To summarize all, I would say that internal
links are vital for every blog. It will increase the usability of your blog,
not only for your readers but for the search engines as well.
You should take
a look at our Blogging and SEO section for more cool tips and tutorials
which I am sure, will improve your blogging experience.
Do you like this post? Please link back to this article by copying one of the codes below.
URL: HTML link code: BB link code:
Nice post about internal linking. We all know that Google also examine your website as a user point of view so we must create a great linking navigation with excellent internal linking strategist to give most appropriate information to website visitors. But I didn't know that interlinking is really helping us on Increase Impressions :)
ReplyDeleteThanks for the appreciation..Yea it will surely help you on that as well..Keep Visiting for more articles like this.
DeleteThis comment has been removed by the author.
ReplyDelete