Hello Readers,
Unziptech has always provided quality content for search engine optimization
(SEO). In this article we will discuss the importance of optimizing the internal
linking for making our blogs more SEO
friendly and to improve our search engine rankings. There is a great value of
internal linking in SEO and link building. It also helps in getting a better
Google Page rank. But you need to optimize your internal links to take full
advantage of them. In this post we will learn some really good optimization
tips for internal linking.
What is Internal Linking?
Internal linking
refers to some article/posts/content with in your Blog. It helps you to link
your old articles with new ones and to give your readers & web crawlers a
better navigation in your blog. I have already posted a detailed article for
the importance and benefits of using internal linking before. You can go through the previous article for more
information about internal linking. Now let us talk about the optimization
tips:
How to optimize Internal Linking?
Internal linking is
a vital need for blogging and it should be optimized so that your readers and
web crawlers can find it easy to navigate in your site or blog. You can follow
the below mentioned tips to optimize your internal links:
Keywords in Anchor tags:
We all know what are
anchor tags? So, we will not talk about them from scratch. For optimizing
internal linking you need to take care of your anchor tags. You can use
keywords for anchor tag text. Using keywords as anchor tags text tell the web
crawlers that the linked webpage and the text are closely related &
important. It is a wise thing to do a keyword research using Google Adword keyword tool to find out most significant and high performing
keywords for your blogs. It will help you improve your keywords ranking in the
SERP.
Title:
There are a few
attributes of an anchor tag which are very important. Fist is the “href” which
holds the hyperlink to some web address and the other is title. As the name
tells a title attribute tells the search engine what the anchor tag is all
about. It displays a tool-tip containing the important information about the
anchor tag which is very important for better SEO of your blog. You can also
check out why it is important to add title and alt attributes in images to optimize them for search engines.
Avoid Labels:
While doing internal
linking you should avoid linking to the labels. This tip is very important for
Google Blogger users. The web crawlers can not crawl the labels links
completely. So you should avoid linking to them. You can also make the blogger labels nofollow, which are displayed under or above the blog posts to
avoid getting the penalty by the Google Algorithms. Using too many labels in
your blog can degrade the SEO of your blog and can make your blog more prone to
the penalty imposed by strict Google Algorithms such as Penguin & Panda.
Link the Best ones:
Always choose your
best articles and content for internal linking. A quality blog post is always liked by readers and search engines. You should be
able to analyze what are the most relevant and significant articles that can be
used for internal linking for your current articles. It will help you to give
your readers and crawlers a better navigation to the related articles.
Anchor tag length:
Do not use lengthy
anchor tag text for internal linking. The anchor tag text should be precise and
expressive. Using long anchor tag texts is not a good SEO practice.
By following the
above mentioned tips you can easily optimize your internal linking and give
your readers and web crawlers a better navigation. All these tips will put a
strong foundation for advance SEO of your blog. If you have doubt about any information mentioned in
this post, you can comment here. I will be glad to clear your doubts.
You can go through
the blogger tips and tricks section on our blog to improve your blogging experience.
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