Tuesday 16 July 2013

5 types of links you must avoid




Hello Readers, Unziptech has always provided quality articles on SEO and link building. In this article we will check out 5 types of links that you should avoid being a blogger. The meaning of SEO has changed over the years. Earlier, people used to spam their links on some high PR websites to boost their Google ranks but these days Google has become strict to these kind of link building. With the update of new search engine algorithms such as Panda and Penguin Google has taken a strong step to prevent unnatural link building. Later in this article we will get to know which links are prone to the Google algorithms updates.

Links to avoid

Google always try to maintain a quality among the SERP and that is why these search engine algorithms takes place. If you are a serious blogger you should avoid yourself to indulge in such practices. Now we shall take at the links that you should avoid to keep your blog safe from these search engine updates.

Hidden links:

Hidden links and texts come under the Black Hat SEO practices and are strictly prohibited. If you have links on your blog that are not visible to your visitors that means the links have the same color as the background then your blog could be the next target of Google updates. This kind of un-natural link building is done to misguide the search engines by providing them hundreds of links to boost the search engine rankings in SERP. As a blogger you should avoid it and rely on white hat SEO practices.

Paid Links:

Google has a strong penalty on the blogs who are involved in buying or selling links. Some blog owners buy links to boost their page ranks and search engine rankings but these days Google penalize most of the blogs who indulge in such link building practices. So it is advisable to keep distance from paid links.

Irrelevant links:

Every blogger starts their link building campaign by submitting their blogs URL to the top blog submission directories and blog commenting. It is a good thing to do but going out of your blog niche for building links is not so good practice. Too many back links from irrelevant websites could hurt your blog overall SEO and you could also be penalized by Google.

Reciprocal Links:

In early days bloggers used to give away back links in exchange of back links which is commonly known as Reciprocal links or link swapping. It was fine to some extend but when people started abusing this, Google realized that it is the time to make some changes. The new search engine algorithm updates keep an eye on such kind of link building and such blogs are prone to the penalty imposed by these algorithms.

Internal Links:

Internal linking is one of the best practices of SEO and it is useful in distributing the link juice evenly with in your blog. But too much of internal linking can arise a situation in which it can harm your blog. For example using many menu bars or putting many links on blog footer can harm the blog SEO. So you should avoid using unnecessary internal linking. You can check out how to optimize internal links for better SEO.

I hope I have explained enough about links that you should avoid, to save your blog from the penalty of the latest search engine algorithms. It’s your turn to take a step in making your blog user and search engine friendly.
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Author: Mohammad Zafar Ahmad
Zafar Ahmad is PHP/Java Developer and a Passionate Blogger. He likes to write about Blogging tips, SEO tips, Blogger Widgets, Smart phones, Tablets and Online Earnings. You can find him on Facebook, Twitter or Google+

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